How to choose a PR agency in Sri Lanka
Start with the problem, not the service listA strong agency should ask what the organisation is trying to change or achieve before recommending tactics. If the answer immediately becomes ‘more press releases’, the strategy may be too narrow. Check whether the team understands your sectorIndustry knowledge helps an agency recognise risk, find useful story angles […]
How to tell a corporate story without sounding corporate
Start with what changed A useful corporate story usually contains a change: a new service, a customer outcome, a business decision, an investment or a lesson. Lead with that rather than a long company description. Use specific language Words such as ‘innovative’, ‘leading’ and ‘world-class’ mean very little without proof. Replace them with facts, examples […]
Thought leadership works when it has something to say
Expertise comes first Thought leadership should start with knowledge the leader genuinely has. Strong content explains something, challenges an assumption or helps an audience make a better decision. A point of view makes content memorable Repeating safe industry language creates very little distinction. A leader should be able to explain what they believe, why they […]
How Sri Lanka’s media landscape is changing
The media journey is no longer linear A corporate story may begin with a newsroom, move to LinkedIn, be discussed on social media and then return to mainstream coverage. Audiences often meet the same story in several places. Traditional media still matters Digital growth does not make established media irrelevant. Credible editorial coverage can still […]
What should a company do before a reputation crisis?
Prepare before the pressure arrives A reputation issue becomes harder when nobody knows who can speak, what can be confirmed or how quickly decisions must move. Preparation means creating a simple communication process before an incident occurs. Know who makes the call Define the people responsible for legal, operational and communication decisions. Give each person […]
Why PR is not the same as sending a press release
A press release is only one part of PR A press release can communicate an announcement, but it cannot create relevance on its own. Good PR begins before the writing starts. The real work is deciding what the organisation needs to achieve, which audience matters, what makes the story newsworthy and which channel should carry […]